Education Bureau Registration Number：575690

Online and Social Media Marketing

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Course Objectives:

This course is an introductory course designed for anyone who is interested in online marketing, who is planning to implement and/or who is implementing online marketing strategies. You do not necessarily have a technical background or lot of experience in online marketing. After completing this course you will have learnt the basics of online marketing topics like SEO/SEM, Web Analytics Social Marketing, Mobile Marketing, Online Advertising, Email Marketing and Blog Marketing. In order to enhance students' understanding to each topic classes will consist of a case studies, interactive class discussions and tools demonstration.

Target Students:

Anyone who is interested in learning more about online marketing

Duration:

30 hours / 10 lessons

Language:

Cantonese and English

Prerequisite:

None

Trainer:

Mr. Dee Hung, MBA, BSc, over 5 years of online and social media marketing experience

Course Contents:

Introduction of Online Marketing

- Understanding the components of online marketing

- Integrating Online Marketing and Traditional Marketing

- Basic understanding of HTML code

- Designing an Effective Website

- Creating an Ecommerce Website

Case Study: Analysis of a Successful Website

Introduction of Search Engine Optimization (SEO) and Search Engine Marketing (SEM)

- What is Search Engine?

- What is Search Engine Optimization (SEO)?

- What is Search Engine Marketing (SEM)?

- The Relationship of SEO, SEM and Search Engine

Case Study: Analysis of a Local Company With Good SEO & SEM

How to improve SEO & SEM?

- Basic Technique of SEO

- Black Hat SEO VS White Hat SEO

- What is 301 / 302 / 404 Error?

- SEO & SEM Strategy for Different Search Engine

Case Study: An MNC with Excellent SEO in Major Search Engines

Advanced skills of SEO, SEM and Web Analytics

- How to handle Javascript and Flash?

- Bad SEO

- What is Web Analytics?

- How to Use Google Analytics to Monitor Website Performance?

- Keyword Bidding Concept- How to Decide an Effective Keyword List and Customer Behavior Phrase

Discussion: Employ a dedicate SEO Employee or a Digital Agency?

Demo: The Use of Web Analytics / How to Have an Effective Keyword List

Implement and monitor Online Advertising, Email Marketing and Blog Marketing

- What is Online Advertising, Email Marketing and Blog Marketing?

- How Online Advertising Good to SEM?

- How to set a Strategic Email Marketing

- How to Manage Blog Marketing?

Case Study: A Company With Excellent Online Advertising and Blog Marketing

Discussion: How to Select a Digital / Advertising / Marketing Agency for Online Marketing?

Social Media Marketing, Smart Phone Marketing and Online Marketing Management

- Understanding Social Media Marketing

- Marketing and Monitoring on Social Media

- Understanding Smart Phone Marketing

- Marketing and Monitoring on Smart Phone Performance

- How to Integrate Online Marketing with General Marketing

Case Study: A Company With Excellent Social Media Marketing and Smart Phone marketing

Discussion: Why Online Marketing is Getting More Important?

Course Material:

Notes, e-book

Price:

HK$ 3,280

Enrollment for Online and Social Media Marketing

二人同行或介紹朋友修讀課程可取得5%學費回饋。

Become a fan of Great Learning in Facebook, you may enjoy a voucher of HK$20 for the enrollment, call 35801908 today!

25 May 2012 every Friday

7:00 - 10:00 p.m.

Price: HK$ 3,280

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